Azalea Appliance Local SEO Case Study


Azalea Appliance Service and Repair is a home service, also called a local service business, in East Texas. When we first started working with them, they had a website but all of their customers were coming by word of mouth.

How We Built Their Search Engine Optimized Profile

  • We did a site makeover to create appealing visuals and a high click through
  • We added google-friendly meta and html tags to the different site titles and sub-titles
  • We structured the pages to be informational in a user-first, but search engine readable format
  • We pushed their site information to local indexes in order to have consistent NAP information
  • We created a Google Business Profile and assisted with a review collection process

The Resulting Calls and Increase in Business

As a result, within weeks, tons of organic calls started coming in. The ranking of their Google Business Profile is one of the top in the entire county. Website clicks and phone calls started coming in like they were a player who had been around for 10+ years. See the grid attached to see how the ranking of the Google Business Profile is spread throughout the territory. Additionally, see the photo below to see the resulting calls from this rank.

How We Built Their Search Engine Optimized Profile

Website Call Increases

Call log graph from September to November 2025

Click Increases

Graph of website clicks from July to November 2025.

Call Increases

Graph showing business calls, July-November 2025.

Why We Emphasize this Case Study

Marketing results shouldn’t be complex. Customers are calling, or they are not.

There are clearly more ways to invest in marketing than just local SEO, including standard SEO, Paid Ads, and Organic Social. However, our emphasis is on driving your schedule and keeping business coming in the door. At Green Search Marketing, we are not a generalist agency. We specialize in local service companies. If you want to see what we can do for you, reach out. Maybe, your business is already ranked top on google?

However, we are limited to only 1 company per industry in each city. To run our conflicts check, please fill out the form below.

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